The Creation of Discursive Monoculture
By Jay Taber
The creation of discursive monoculture—intended to dominate all discussion of vital issues—is the result of a strategy by the power elite to prevent counter-power narratives from entering mainstream consciousness. Through hostile takeovers of government, media, and the non-profit industrial complex, the financial sector in the last decade has accomplished what official censorship and political repression could not: totalitarian control of social media, and the mobilization of progressives in support of neoliberal fascism.
As I noted in Preventing Discursive Monoculture, the financial sector capture of media, academia, and civil society indicates a future of diminishing consciousness—a future where fantasies about political power enable the murder of Indigenous activists and unembedded journalists with impunity. More recently, in A World of Make Believe, I elaborated on the fact that privatized mass communication now dominates public opinion to such a degree that all public discussion of vital issues is choreographed by PR firms.
In Controlling Consciousness, I observed that the donor elites that set the civil society agenda benefit from Wall Street’s vertical integration of controlling consciousness, allowing them to fabricate news, as well as to integrate advertising with government propaganda. In order to maintain credibility, the non-profit PR firms subservient to the power elite, i.e. Avaaz, need to first establish a noble reputation, often using the tried-and-true method of poverty pimping—an effective and largely undetected tool in the art of social engineering.
As I remarked in R2P: The Theatre of Catastrophe, under the neoliberal model of global conquest, social media marketing agencies like Avaaz, Purpose, and Amnesty International function as stage managers for the power elite in choreographed productions where neoliberal heroism can be enacted. These constructed events–that urge neoliberal military interventions in countries like Mali, Burundi, Libya and Syria—then draw in civil society as participants of moral catastrophe, where they actually become complicit in crimes against humanity.
The ulterior strategy of Avaaz as the ‘Great White Hope’ in other venues, subsequently allowed this social media marketing agency to easily herd so-called progressives to line up behind the neoliberal imperial campaigns in Libya & Syria–where Avaaz literally designed and managed the PR campaign for NATO and the US–in order to present the Al Qaeda affiliate Al Nusra as the good guys in ‘white helmets’. Networked psychological warfare (Netwar) is not hard to grasp; it just isn’t discussed anywhere, making Communication: The Invisible Environment.
Jay Thomas Taber is an associate scholar of the Center for World Indigenous Studies and a contributing editor of Fourth World Journal. Since 1994, he has served as communications director at Public Good Project, a volunteer network of researchers, analysts and journalists defending democracy. As a consultant, he has assisted Indigenous peoples in the European Court of Human Rights and at the United Nations.